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Much like Hedi Slimane before her, handbag designer Monica Botkier is kicking off a major brand revamp with a name change—from Botkier to Botkier New York. "It's about bringing an independent, New York-born-and-bred brand into much more a global, larger-scale brand," she says. In the designer's first-ever multichannel ad campaign, which is set to launch this month, model Meghan Collison wanders around Williamsburg to really drive home the New York-ness of the overhaul. [WWD]