The Sephora on Lexington Avenue Is Now Open for Business

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Sephora opened the doors to its latest Manhattan outpost this morning at 750 Lexington Avenue, just across the street from Bloomingdale's. At more than 7,000 square feet, it's got plenty of room for in-store features like the Skincare IQ, a touch screen that helps you find the right products based on your skin concerns.

And there's still new features to come, including the Sephora Brow Studio, featuring products by Anastasia, plus Store to Door product ordering—if they don't have the particular product or color you're looking for in stock, you can order it online via a sales associate's iPod Touch, and it'll get delivered to your house for free.

As part of their grand opening today, there's a Van Leeuwen Artisan Ice Cream truck right outside that's giving out free treats (with a receipt from the store.

This location, which used to be a Levi's, is replacing the Sephora just down the street at 711 Lexington Avenue.

Also, quick poll: What does this light fixture look like to you?

· Sephora Is Taking Over Levi's Lexington Avenue Store [Racked NY]
· All Sephora Posts [Racked NY]