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Is an Equinox takeover of New York City's fitness scene imminent? The New York Times has reported that the high-end gym chain has just acquired the remaining gyms owned by Millennium Partners—in NYC, that includes Sports Club/LA on East 61st Street and Reebok Sports Club/NY, near Lincoln Center.
Back in 2011, the real estate company had sold half of its gyms to Equinox Fitness. Now, with the rest of their portfolio, Equinox has 73 locations worldwide.
"We are thrilled to welcome all of the existing Sports Club/LA and Reebok Sports Club/NY members to Equinox," CEO Harvey Spevak wrote in a press release. "We think they will welcome the changes in their clubs, and look forward to continuing to serve them with a luxurious lifestyle fitness experience."
Members of these two clubs will start to see effects of the takeover immediately, from the introduction of Equinox's Signature Classes and personal training to the update of strength and cardio equipment—not to mention all those Kiehl's products in the locker rooms.
Aside from its luxury gyms (which includes a massive forthcoming Brookfield Place location) Equinox also owns the 29 SoulCycle locations across the country and the two dozen Blink Fitness budget gyms in the New York metro area.
· Equinox Fitness Is Buying the Rest of Millenium's Gyms [NYT]
· NYC's Chain Gyms: What They Cost and What You Get [Racked NY]