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Prada and Barneys Just Can't Quit Each Other

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Prada's Barneys Shop-In-Shop, Image via <a href="http://www.wwd.com/fashion-news/fashion-features/bridget-foleys-diary-prada-at-barneys-thinking-chic-7808510/slideshow#/slideshow/article/7808510/7808715">WWD</a>
Prada's Barneys Shop-In-Shop, Image via WWD

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After a three-year trial separation, Prada and Barneys are back on. While the department store has always carried the brand's shoes and menswear, Prada pulled their women's collection and handbags in 2011 after commitment-phobic Barneys wouldn't let them lease their in-store space.

And now—older, wiser—the pair has partnered on a 4th-floor Prada concept shop, incorporating men's and women's ready-to-wear (but, sadly, no handbags). "We have things in common in terms of modernity, so it's great for us to have that back," Barneys CEO Mark Lee told WWD.

They're celebrating this new chapter in their relationship not with a Fudgie the Whale cake and a high-five (optimal), or a splashy champagne reception (also acceptable), but with a series of window displays highlighting the inherent loneliness of human existence.

"The German avant-garde was our starting point," Barneys creative director Dennis Freedman said of the windowscapes, which feature hyper-realistic resin figures studiously ignoring each other while perching on dangerous structures. "It's about a distance, a darkness between them."


"Stirrup pants aren't just overalls for your feet. Look what I can do in them. Look. Look. Look, though. Loooook."
"My despair is infinite."
· Bridget Foley's Diary: Prada at Barneys—Thinking Chic [WWD]
· Prada and Bergdorf Goodman Are In a Serious Relationship [Racked]

Prada - Soho

575 Broadway, New York, NY 10012 212-334-8888 Visit Website

Barneys New York, Madison

660 Madison Avenue, Manhattan, NY 10065 (212) 826-8900 Visit Website