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The windows of the JCPenney store in the Manhattan Mall feature the above "real size mannequins," inspired by actual people of varying shapes and sizes. There's a mannequin for former Army paratrooper Neil Duncan, who lost parts of his legs in Afghanistan; college basketball player Desiree Hunter; plus-size mom Beth Ridgeway; a man named Ricardo Gil, who has dwarfism; and Dawna Callahan, who's in a wheelchair due to incomplete paralysis.
The mannequins will be displayed in the windows throughout the end of the summer, and JCPenney is expecting strong reactions. Part of their press release explains that the expect the any live or taped segments in front of the display will "capture consumer reaction to the mannequins." So far, they've been featured on the Today Show.
· All JCPenney Coverage [Racked]