Affordable Williamsburg Boutique POP Closing After Nine Years

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After nine years in Williamsburg, it's time for Pop to pack up shop. "It's been a great adventure and Oscar and I have loved being part of the business community here," owner Sheila Sharma wrote us in an email, "but times (and Williamsburg!) are changing and so we're making changes too."

With a booming retail scene that includes the arrival of several chain stores in and around the neighborhood, "business has definitely slowed down for the last 24 months with growing competition," Sharma wrote. She also cited a rent increase as another reason for closing.

"It's been a great run and I'm super grateful for all of the people I have met through the years and my amazing neighbors and fellow business owners," she continued. "I still live around the corner so I'm not giving up on Williamsburg totally but it's not the same place for a small business owner as it was even three years ago!"

Though the affordably-priced women's boutique will be sticking around through the end of August, it's kicking off its closing sale this Friday with 25% off the entire store, which includes newly-received summer dresses and sunglasses.
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