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We knew it was coming: The massive Juicy Couture flagship that sat on the corner of Fifth Avenue and 52nd Street has officially closed. Passersby are able to peer in the emptied store, which still has fully dressed mannequins guarding the windows, and are directed to shop the brand online.
Juicy's parent company sold off the rest of its lease at the property, so we know that store isn't turning into a Kate Spade. The address straddles where high meets low on Fifth Avenue, so it's really a toss-up for who could grab that space.
Update: It's not the end for the Juicy Couture brand. According to WWD, it will unveil new stores in 2015 under its new parent company, Authentic Brands Group, and that'll include at least one in New York. The shuttering of its current stores is part of a phase-out from its previous owner, Kate Spade & Co.
· Juicy Couture on Fifth Avenue Likely Closing Any Day Now [Racked NY]
· Juicy Couture Exits Fifth Avenue Flagship For $51 Million [Racked NY]
· Fifth Avenue Is a High-Low Mix, and That's Not a Bad Thing [Racked NY]