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Coach is in the middle of a major transformation: the company debuted a new look this year under the leadership of creative director Stuart Vevers, and WWD reports it plans to trim any excess remaining fat by shuttering 70 underperforming stores and revamping its outlets.
Existing full-price stores will get a makeover, starting with the top twelve in the country. One that's already in line for a new look is the Columbus Circle store, which is slated to get a facelift this fall.
The company is also looking for a new Fifth Avenue flagship, presumably on upper Fifth since the lower Fifth Avenue store was the first to try a new format in 2013. That location has been a "lab" for experimental concepts, though those won't necessarily be carried out to other stores. Some changes include replacing cash registers with iPads and doubling down on men's products.
· Coach Plans to Close 70 North American Stores [WWD]
· Coach at Columbus Circle Will Debut a New Look This Fall [Racked NY]
· Upon Further Inspection, the New Coach Is Kind of Incredible [Racked]