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Cool Story, Bro: Chelsea Store, GE, Quirky Debut Summer Theme

Photo By Drew Innis/Courtesy of Story, via <a href="http://www.wwd.com/fashion-news/fashion-scoops/chelsea-boutique-story-teams-with-quirky-and-ge-7734450">WWD</a>
Photo By Drew Innis/Courtesy of Story, via WWD

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This summer, Chelsea boutique Story is all about staying cool. Along with GE and Quirky—a company that can bring your ideas to life, no matter how wacky—owner Rachel Shechtman and team have just debuted the store's latest concept: Cool Story.

According to WWD, the newest iteration of one of the city's best shopping experiences features products that will literally beat the heat, like Aros, a new kind of air conditioner from Quirky, along with Norma KamaliKulture pieces, beach bags, and an in-store coffee bar with Grady's Cold Brew.

The shop will also stock products with cool (as in innovative) design, and will be holding panel discussions with Cool Hunting and Miki Agrawl, the author of Do Cool Sh*t. And it wouldn't be a cool summer without a few ice cream socials from Hay Rosie. Learn more about the offerings at Story's website.
· Chelsea Boutique Story Teams With Quirky and GE [WWD]
· Chelsea Concept Shop Story Throws the Spotlight on Do-Gooders [Racked NY]
· The 38 Most Essential Shopping Experiences in NYC, Spring 2014 [Racked NY]


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