Bergdorf Goodman is set to begin its first major renovation in more than a decade in the coming weeks. WWD is reporting that the famed department store will start by turning the sixth floor, where you can currently shop sportswear, lingerie, swimwear, coats, and more, will be turned into a designer lab, featuring emerging brands.
"I do think part of what [president Joshua Schulman] and the team will be doing is really to make sure we are balancing the assortments between all the wonderful designers we do great business with, with an ability to nurture new, young talent," said Karen Katz, president and CEO of parent company.
Though the floor will be showcasing up-and-coming labels, shoppers will still be able to find evening wear and lingerie there, along with modern designer sportswear.
And the sixth floor is just the start of the five-year BG/2020 Plan to overhaul the women's flagship store. "We are starting on the sixth floor and will come back down to the first floor," Katz told the paper.
As for that Neiman Marcus rumored to be headed to Hudson Yards? The company didn't comment on the prospects, but an insider told the paper that "anything could happen."
· Neiman's Sets Overhaul of Bergdorf Goodman [WWD]
· The 38 Most Essential Shopping Experiences in NYC, Spring 2014 [Racked NY]
· The Bergdorf Goodman President Isn't Done With the Shoe Floor [Racked NY]