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Lolë, the Brand That Did Yoga at the MoMA, Opens in Soho

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All images via Lolë
All images via Lolë

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Following their all-white yoga session at the MoMA, Canadian-based activewear brand Lolë has opened a New York store on Mercer Street this week. The 1,000 square-foot space is covered in wood paneling and features pops of yellow—their signature color.

Expect to find their full range of workout gear, including the White by Lolë line, a set of t-shirts exclusive to the store, and a rotating selection of accessories from third-party brands. Click through to see more images of the store, and don't forget to sign up for the brand's free workout classes throughout the summer.

Update: Tribeca Citizen pointed out that Lolë previously had a "showtique"—half showroom, half boutique—on Hubert Street that opened in 2011.
· Lolë [Official website]
· Twelve Free Outdoor Fitness Classes to Sign Up for ASAP [Racked NY]
· You Can Do Yoga at the MoMA While Dressed in All White [Racked NY]


112 Mercer St, New York, NY Visit Website


112 Mercer Street New York, NY 10012