Lolë, the Brand That Did Yoga at the MoMA, Opens in Soho

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Following their all-white yoga session at the MoMA, Canadian-based activewear brand Lolë has opened a New York store on Mercer Street this week. The 1,000 square-foot space is covered in wood paneling and features pops of yellow—their signature color.

Expect to find their full range of workout gear, including the White by Lolë line, a set of t-shirts exclusive to the store, and a rotating selection of accessories from third-party brands. Click through to see more images of the store, and don't forget to sign up for the brand's free workout classes throughout the summer.

Update: Tribeca Citizen pointed out that Lolë previously had a "showtique"—half showroom, half boutique—on Hubert Street that opened in 2011.
· Lolë [Official website]
· Twelve Free Outdoor Fitness Classes to Sign Up for ASAP [Racked NY]
· You Can Do Yoga at the MoMA While Dressed in All White [Racked NY]