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Critical Shopping

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Alexandra Jacobs popped into The Apartment on Greene Street, which is the brick-and-mortar version of e-commerce site The Line—think Bonobos Guideshops, but for your really, really, fancy home. It's "an attempt to address cyberspace's detachment of merchandise from life's narratives. In other words, it's a brick-and-mortar store, though in SoHo, so painted creamy white and pillared." The closet, stocked with labels like J.W. Anderson and Mansur Gavriel, is also shoppable. [NYT]