A diet rich in cold-pressed juices can get expensive—like, $50 a day expensive at minimum if you're doing a cleanse. $9, $10, and even $11 is the going rate at places like Organic Avenue, Liqueteria, and Juice Press, but there's a newcomer on the scene looking to cut that down by a few bucks.
The Juice Shop opened at the end of last month, and also serves grab-and-go menu items like salad and kale bowls in addition to juices and smoothies. We spoke with owner Brian Schoenberger over the phone this week, who explained that, to keep costs down, the company has made a decision not to take as much profit.
His goal is to "grow a concept that's affordable for everyone," despite the fact that "produce is such a fluctuating item." Most of his 16 ounce juices are priced at $6 or $7, and the most expensive is still under $10.
Though he couldn't share any concrete details about new stores, expect to see more locations in New York City down the road.
· The Juice Shop [Official Site]
· Juice Guru Lianna Sugarman: Fiber Is the Bouncer of Your Body [Racked NY]
· How New York City's Juice Cleanse Packages Compare [Racked NY]