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The New Madewell Is All About What 'Looks Good With Denim'

A few looks from Madwell's <a href="http://racked.com/archives/2014/03/28/exclusive-images-of-madewells-fall-2014-collection.php">upcoming fall 2014 collection</a>. Photo by <a href="http://peladopelado.com/">Driely S.</a>
A few looks from Madwell's upcoming fall 2014 collection. Photo by Driely S.

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WWD took a tour of the new Madewell, opening this morning with boatloads of free totes on Madison Avenue. Like most of the brand's shops, there's a heavy focus on denim, but other categories—like swim and shoes—also have homes of their very own.

Photo courtesy of Madewell

Head designer Somsack Sikhounmuong explains: "It's always about what would look good with the denim," and adds, "other than denim, accessories is another category we want to be known for." WWD describes the shoe section as "robust," and writes that everything from sandals to high-heel dressy shoes are represented.

The designated Sun and Sand Shop is where you'll find all of the swimwear, plus beachwear and other laid-back casual shoes and accessories from Birkenstock, JanSport, Superga, and Mara Hoffman.
· J. Crew, Madewell Expand Footprints in China, U.S. [WWD]
· Madewell Opens on Madison Avenue Tomorrow With Free Totes! [Racked NY]
· Exclusive Images of Madewell's Fall 2014 Collection [Racked NY]


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