Ahead of her Soho store opening, Rebecca Minkoff debuted a boutique this morning inside her Flatiron studio. Dubbed #RMHQ and staffed entirely by the corporate office, the shop is currently offering items from the Summer 2014 collection, including ready-to-wear, handbags (mini M.A.Cs!), jewelry, footwear, and accessories.
They also have denim in stock, which was previously only physically shoppable in New York at last summer's pop-up shop.
"I am so happy to give the Minkoff customer a new and exciting way to shop here in New York City," the designer said. "Customers can expect lots of surprises and special treats when shopping at the new shop this spring."
The store "will not only be a great chance for our customers to shop exclusive product, but it's a great way for them to get a peek into our corporate culture and be a part of the brand in a new way," added CEO Uri Minkoff.
The shop is open by appointment only between 10am and 5pm on weekdays, and is currently only accepting credit cards. You can get in by emailing RMHQ@RebeccaMinkoff.com.
And as for that Soho store? The brand only told us that it's "not yet open," but will keep us updated with its timing.
· Rebecca Minkoff's Denim Pop-Up Will Precede Her Soho Store [Racked NY]
· Kirna Zabête Is Moving Out, and Rebecca Minkoff Is Moving In [Racked NY]