When Urban Outfitters opens its Herald Square lifestyle store this June, it'll show off the company's new line of fitness apparel, Without Walls. The brand is what you'd expect from an Urban athletic line—think prints, "performance rompers," and sports bras that could double as crop tops—at price points that range from moderate ($28) to borderline-Lululemon-territory ($88). Currently, it's available online and in eight cities (New York included), with plans to expand to at least four more locations this year.
WWD explains that Urban could "use a boost" from the in-store shops, which include the Without Walls collections as well as merchandise from third-party brands like Asics, Juniper Ridge, Saucony, and more.
Its comparable net sales decreased 9 percent in the three months ended Jan. 31, compared with a 20 percent increase at Free People and a 10 percent lift at Anthropologie. Black called the early read on Without Walls 'good,' although he wouldn't discuss financial results.
Not to be confused with the new concept store Space Ninety 8 in Williamsburg, the Urban Outfitters headed for Herald Square will encompass three stories and also include food in some capacity.
· Urban Outfitters Getting Active [WWD]
· Coming in June: Urban Outfitters' Herald Square Lifestyle Store [Racked NY]
· Photos: Tour the Urban Outfitters Concept Store, Space Ninety 8 [Racked NY]