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Phillip Lim told The Cut that his upcoming store on Great Jones street will open this August. To refresh, the store was confirmed last August, and at the end of the summer peepholes were installed into the construction facade so that passerby could get a glimpse at the fall 2013 collection film. (They were too tall for shorties, but were later dropped down a few inches.)
The new store, Lim explained, will be a new concept for the brand. "It's like some sort of studio luxury. Something casual but at the same time highly acute in its details." Find out what that means in a few months.
· Phillip Lim on His New 'Studio Luxury' Store [The Cut]
· Phillip Lim's Peepholes Are for Tall People [Racked NY]
· 3.1 Phillip Lim Confirmed For Second Store on Great Jones! [Racked NY]