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Filson—purveyor of field coats and fly fishing vests—tends to open stores in cities with an undercurrent of outdoorsiness (think Portland, Aspen, and the brand's native Seattle). But, for Filson's first-ever East Coast outpost, the heritage label decided to dial back the long johns and chaps a just bit to focus on a sport that's a bit more suitable for urban settings — photography. The new Great Jones Street space, which formerly housed Partners and Spade, is the only Filson location to carry the brand's new camera bag collaboration with the Magnum photo agency, designed with input from photographers David Alan Harvey and Steve McCurry (whose snapshots line the store's walls).
These carryalls, along with field jackets, buffalo check plaid shirts, rugged backpacks, and leather-trimmed dopp kits are given prime real estate in the front of the 1800-square-foot store, while the back has a clubbier feel, with distressed leather couches and living wall designed by Satoshi Kawamoto, a.k.a. Greenfingers.
And while the company's sportier wares may not be used exactly as they were intended in Noho, those hunting shirt shoulder patches designed as gun-rests will provide a bit of extra padding for the dude lugging home his tote full of freshly-wrapped steaks from neighbor Japan Premium Beef.
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