Loehmann's Is Being Resurrected As an Online Store This Spring

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

New York dedicated discount department store shoppers who have been mourning the loss of Loehmann's now have reason to perk up. WWD is reporting that it's coming back as an online store in early May.

The site will have a new web address and an updated look, but will still focus on selling high-end brands at bargain prices.

The article explains that the site will "have a component that skews towards the Millennial consumer," which will likely include more contemporary brands. Other details are under wraps at the moment, but it will be interesting to see which customers, old and new, are captivated by their new model.
· Loehmann's to Come Back Online [WWD]
· Shoppers Expect More From Retail Than Loehmann's, Says NYT [Racked NY]
· Seventeen NYC Retail Stores That Have Already Closed This Year [Racked NY]