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Updated: Tracking the Financial District's Booming Retail Scene

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Over the past several months, we've been bombarding you with news of the bursting Financial District retail scene. Most of that has been concentrated in the luxury shopping center Brookfield Place, and, more recently, in the other luxury shopping center in the World Trade Center, helmed by mall developer Westfield Group. There's also been some notable developments outside these developments—so needless to say, it's been difficult to keep tabs on it all.

So we've put together a handy guide of what's headed to a neighborhood once known solely for Wall Street wolves. We've lumped the luxe names together for the two major spots into handy lists, and highlighted some other notable entries in separate categories. Read on for a sweeping tour of Manhattan's newest shopping district.


Westfield rendering via The Real Deal; Brookfield rendering via WWD

For the High Rollers
Let's get Brookfield and the Westfield project out of the way first. The vast majority of brands headed to these shopping centers are not new to New York. Most have at least one store in the current major retail areas—that includes Fifth Avenue, Madison Avenue, Soho, and the Meatpacking District. It's not surprising that they'd want to plant their flag in the newest high-end retail area that's guaranteed to draw local residents and tourists alike, flushed with cash.

Two of these brands, however, are not newcomers to the Financial District. Hérmes, headed to Brookfield, and Tiffany & Co., slated for a coveted ground-level space at 3 World Trade Center, already have locations on Broad Street and Wall Street, respectively.


Photo by Brian Harkin

There are a couple other notable names in here worth pointing out. A major announcement came just last week with Saks Fifth Avenue establishing its second city location, following a recent trend of New York's major department stores branching out from their midtown enclaves.

There are also a couple newcomers, like the Denver-based luxe cosmetics seller Cos Bar as well as the French brand The Kooples—though they'll already be in their Meatpacking District location by the time Westfield is ready.

It's also important to note J. Crew's presence here. While they're a much more affordable brand compared to their fashionable neighbors-to-be, it's another sign that Mickey Drexler and company are slowly but surely taking over New York City.

Now, to the lists, in alphabetical order:

Brookfield Place: Bonobos Guideshop, Burberry, Calypso, Cos Bar, Diane von Furstenberg, Ermenegildo Zegna, Ferragamo, Hérmes, J. Crew, Michael Kors accessories, Paul Smith, Saks Fifth Avenue, Scoop NYC, Theory.

Westfield Group: Acne Studios, Armani, Kate Spade New York, The Kooples, Tiffany & Co., Tom Ford, Zadig & Voltaire.


Image via Apple

Rumor Has It...
While the list for Westfield shops is significantly shorter than Brookfield's, there's been a lot of unconfirmed reports floating around about who else could sign. Major potential tenants whose names have been circling include Apple and Michael Kors (could they really have two downtown stores?) As for the other potential tenants? Canali, Cole Haan, Hugo Boss, J. Lindberg, and John Varvatos.

And while Brookfield's list of stores could still grow, it likely won't be by very much. Along with the latest announcement of Cos Bar, all the retail spaces have been spoken for—though not everything have have been announced yet.


Image via ACC Construction

Out of Left Field
It was pretty surprising to hear that Posman Books LLC would be taking a coveted Brookfield Place spot. After all, independent booksellers have been seeing a rapid decline in business over the past several years. Here's hoping that local shoppers appreciate the gem they're getting in Posman.

Things You Can Afford
In stark contrast to the luxury wave that's hitting the end of the island are the affordable options that are also headed to the neighborhood. That includes national chains like an already-opened Urban Outfitters, its future almost-neighbor Gap, and Zara a couple blocks away.

For discount department store lovers, the city is getting its first Saks Off Fifth, complimenting its full-priced store, right near Century21. And if you're not looking to spend more than the crushed dollar bills at the bottom of your purse, head to the brand new E.l.f. on Fulton Street for $1 lipsticks.


Image via Glenwood NYC

Food and Fitness
Two institutions headed down here—one that's been around for decades, the other that's planted more than a dozen locations in just a few years—are Fairway and Juice Press. The former will open just a block away from Whole Foods later this year, while the latter is headed to the future Condé Nast headquarters at One World Trade Center.

After filling up on green juice and the kosher section, burn it off at the 35,000-square-foot Equinox that's coming to Brookfield Place. TK. Boutique studios more your thing? Pop into the latest Soulcycle, coming later this year to the base of a luxe apartment building on Gold Street.


Image via South Street Seaport

And Coming Up...
Brookfield and WTC aren't the only major shopping hubs coming the the southernmost edges of the island—did you forget about the mall at Pier 17? Our friends at Curbed NY noticed that demolition began on the site last week. Given the project's early stages, it's a little soon for developers SHoP Architects to be lining up tenants, but we're sure the names will pour in swiftly as it nears completion.

Update: Looks like this was just the tip of the iceberg. Here are 41 more stores that are coming to the World Trade Center.

· All Financial District Posts [Racked NY]
· All Brookfield Place Posts [Racked NY]
· All World Trade Center Posts [Racked NY]

Zara Fifth Avenue

666 Fifth Avenue, New York, NY 10019 212-765-0477 Visit Website

Cole Haan

128 Prince Street, New York, NY 10012 212-219-8240 Visit Website

Saks Fifth Avenue

611 5th Avenue, Manhattan, NY 10022 (212) 753-4000 Visit Website

Urban Outfitters

521 5th Avenue, New York, NY 10175-0003 212 867 4107 Visit Website