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The Saks Renovations Strategy: More Cosmetics, Luxe Handbags

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Saks Fifth Avenue is putting the finishing touches on its major makeover plan, which includes renovating the Fifth Avenue flagship to the tune of $200 million. As far as priorities go, it looks like the department store is focusing on the store's first few levels, which house big-ticket categories like cosmetics and luxury handbags.

According to WWD's sources, the cosmetics area is getting beefed up and will soon take over more of the floor (Saks also recently redid their fragrance presentation).

Saks will also take a cue from Macy's and "leave room for about four major luxury and designer handbag shops on the main floor, which would be built as duplexes." Designer sportswear is taking a backseat for now, with plans to consolidate the collections on two to leave more room for the bags. There aren't many details beyond that, but sources also add that the eight and ninth floors will get transformations of their own.

Our sister site adds that the buys for ready-to-wear are getting more "risky" and "edgy," with brands like Balmain, Alexander Wang, and Balenciaga, the latter of which is back after a long hiatus.
· Saks Fifth Avenue Tweaks Flagship Renovation Plan [WWD]
· The Saks Renovations Starts With Awnings and Doormen [Racked NY]
· Saks Revamps Its Fragrance Floor With a Focus on DIY [Racked NY]

Saks Fifth Avenue

611 5th Avenue, Manhattan, NY 10022 (212) 753-4000 Visit Website