Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
The great Birkenstock revival of the 21st century dates back to 2013, but J.Crew will have you believe that its peak is right now, and that they told you first. As our sister site explains, "...The 'Style Guide' assumes its core customer isn't up-to-date on fashion media. A shopper would have had to miss the Birkenstock revival on blogs like Fashionista, Refinery29, and this site as well as in Vogue, Lucky and more to be sold on that statement." [Racked]