Chelsea Concept Shop Story Throws the Spotlight on Do-Gooders

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The latest "story" for Story, the rotating concept shop on Tenth Avenue, is all about good vibes, good deeds, good brands, and good coffee. (And yup, it's called Good.) Designers featured range from the established (like Toms) and the up-and-coming, such as the womenswear brand Voz that empowers indigenous artisans in Southern Chile.

Other vendors include Roma rainboots and Bombas athletic socks, which both run on a one-for-one model; health snacks from NatureBox; and notebooks by Public-Supply, a company that supports creative arts in schools. As you can see from the gallery above, that's just the tip of the iceberg.

Good is also the first time that the social impact startup Uncharted Play—a company that creates energy-harnessing soccer balls—will have a New York City retail outpost.

The story, which will be open through June 1st, is brought to you by store owner Rachel Shechtman, Toms founder Blake Mycoskie, Lauren Bush, Uncharted Play's Jessica O. Matthews, and NatureBox's Gautam Gupta.
· Story [Official Site]
· The 38 Most Essential Shopping Experiences in NYC, Spring 2014 [Racked NY]
· Story in Chelsea Teams Up With 40 Days of Dating [Racked NY]