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Bottega Veneta's Creative Director Puts a Focus on His Own Line

Three looks from the Tomas Maier shop on <a href=";pn=1&amp;npp=60&amp;image_view=product&amp;dScroll=0">Net-a-Porter</a>
Three looks from the Tomas Maier shop on Net-a-Porter

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Designer Tomas Maier is credited with transforming Bottega Veneta—the Italian label of which he's the creative director—into a "luxury powerhouse," but this year he'll focus a bit more on his namesake label, which WWD notes he's been running "somewhat quietly" since 1997.

A freestanding store at 956 Madison Avenue—five blocks away from Bottega's outpost further down the street—is in the works for October, plus a stronger wholesale presence. His goal: To create a line of "edited and an essential designer's point of view on casual living," with most price points for ready-to-wear and accessories under $1,000.

Other upcoming projects include a foray into fragrance and a second Manhattan location downtown. He tells WWD: "I am already looking."
· Tomas Maier's Mission: Growing His Own Brand [WWD]

Tomas Maier

956 Madison Avenue New York NY