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Ah, the sweet smell of success: Nest Fragrances, primarily known for its candles, has been doing so well in the fine fragrance department that the brand plans to open a store specifically for them. With reasonable price points and scents that include blends of Mediterranean blood orange, white ginger, and cedarwood, shoppers are snatching them up across the board.
At Sephora, "sales have shot up 143 percent over plan since October 2013," reports WWD. Founder Laura Slatkin adds that they also plan to launch a totally new beauty category in the fall of next year.
This past year alone, Manhattan and Brooklyn have seen a huge boom in single and multi-retailer perfume stores, with stores like Twisted Lily, Atelier Cologne, Nomaterra, Killian and more joining staples like MiN New York, Bond No. 9, Le Labo, and Aedes de Venustas. On the department store level, Saks recently transformed their fragrance floor to include more niche brands and a focus on DIY.
· New York City's 38 Best Beauty Stores, Spas, and Salons [Racked NY]
· Brooklyn: Suddenly a Fragrance Hot Spot [Racked NY]
· Perfume Pro Mindy Yang Shares a Week's Worth of Niche Scents [Racked NY]