Today Kicks Off the Fabergé Egg Hunt, So Start Looking

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Scoping out plastic eggs filled with chocolate is child's play. To take on Easter in New York, we hunt for big, bejeweled, Fabergé eggs designed by some of fashion's most prominent names. Starting today, you can participate in The Big Egg Hunt throughout the five boroughs for a chance to win prizes made of gemstones.

More than 275 eggs designed by the likes of Ralph Lauren, Diane von Furstenberg, Warby Parker, and several more have been planted around the city, each standing at about two and a half feet tall. Each egg is equipped with a chip that you can scan to "check in" at its location, which will be stored to your Big Egg Hunt app, now available for Apple and Android phones.

You have until now and April 18th to scope out these babies—after that, they'll all be on display at a Rockefeller Center exhibition through the 25th. And the next day, they'll be hitting the auction block at Sotheby's.

If you'd like a commemorative souvenir of the hunt—that is, without having to raise a paddle—you can pick up limited edition mini replicas of the eggs at Saks Fifth Avenue, Big Egg Hunt pop ups around the city, or online at their official site.

And don't forget that this is all for a good cause, with proceeds benefitting the charities Elephant Family and Studio in a School. Look out for updates on their Twitter and Facebook pages.
· The Big Egg Hunt [Official website]
· This Is How You Do an Easter Egg Hunt: Fabergé Style [Racked NY]
· Fabergé on Madison Avenue, by the Numbers [Racked NY]