iBoutiques is giving small online retailers the same opportunity that Bonobos gives to—well, itself. Usually, the company partners with locales like Otte and The Paramount Hotel to get a small area for an online company, like Bow and Drape and Brika to display their goods. The theory is that the tangibility will inspire customers to order products via an in-store iPad, which will be shipped to their homes.
But this time, Bowery Boogie reports that they'll have their own pop up shop at 77 Delancey Street, which opens tomorrow. While the brands to be featured have yet to be specified, they'll likely be the partners mentioned on their site. Check out their website at the link below to see what you may find.
· 'iBoutiques' Opening Pop-Up Retail Showroom [Bowery Boogie]
· iBoutiques [Official website]
· Bonobos Opening Another NYC Guideshop at Brookfield Place [Racked NY]