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When rumors flew around in February that 88 Leonard Street was getting a blow dry salon, bets were placed on which brand was expanding its empire: DreamDry? Blo? But instead, it's a whole new name. Tribeca Citizen noted that signage is now up for B Dry at the address, and it's slated to open this spring.
The salon, whose only other location is in Miami, is all about optimizing your best look via The French Method. According to their site, "this method focuses on a women's entire silhouette, taking into account every detail, such as cranial structure, facial proportions, personality and lifestyle." That'll set you back $40.
They'll use products from Morrocanoil and Pureology to create these looks, and they also offer services such as scalp massages and Keratin treatments alongside a full beauty counter. Check out all their options at the link below.
· B Dry Blow Dry Bar [Official website]
· Blow-Dry Bar Revealed [Tribeca Citizen]
· Drybar's Midtown East Location Now Has an Opening Date [Racked NY]