Before the end of the year, New York City will see three major store openings from brands making their first debut in the United States: The Kooples, & Other Stories, and COS. The first (and most expensive) is French ready-to-wear, and the second two are both share a parent company—the Swedish behemoth H&M. After the jump, see where each store is opening, when you can expect it to arrive, and why it's worth getting excited.
Image via The Kooples/Facebook
↑ The Kooples
What: French ready-to-wear. The three brothers behind the brand are the sons of Tony and Georgette Elicha, the founders of Comptoir des Cotonniers.
Where: 401 West 14th Street. The brand is subletting the space from Moschino through September of 2018.
When: No opening date has been announced yet, but signage is already up.
Why It's Exciting: The Kooples vibe is modern French mixed with London's classic rock 'n' roll scene. Think easy luxe basics, leather motorcycle jackets, tailored blazers in a range of fabrications and prints, casual sets (like matching leopard print shorts and blazers), unisex styles, and a sportier side collection.
Image via COS/Facebook
What: The H&M-owned label is great for Céline/Jil Sander styles on a budget (relatively speaking).
Where: 129 Spring Street in Soho, in a building that's totally haunted.
When: The original opening timeline was this spring, but that's since been pushed back until this fall.
Why It's Exciting: The premium H&M brand has developed a cult following among the NYC fashion industry—when they're on vacation, that is. The debut of COS in the U.S. will also coincide with its local e-commerce arrival.
Image via & Other Stories
↑ & Other Stories
What: Newcomer & Other Stories was first announced in 2012 and trickled out to Europe in 2013.
Where: 575 Broadway, right near Prada.
When: Sometime at the end of the year.
Why It's Exciting: First, it's a little cheaper than COS. Writer Lauren Sherman sums it up Fashionista: "If COS appeals to lovers of Jil Sander and Marni, & Other Stories is trying to woo the Acne-obsessed crowd. & Other Stories is definitely a little bit hipper, weirder and out-there than COS, which is a great place to buy work clothes."
· BREAKING: H&M's & Other Stories Brand Is Opening in NYC [Racked NY]
· A Primer on COS, Opening in Soho Next Spring [Racked NY]
· French Brand The Kooples Is Crashing at Moschino in MePa [Racked NY]