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The David Yurman Sample Sale Is All About Jewelry

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Stopping by the David Yurman sample sale last night was no easy feat, as security was tight, the line a mile long, and the crowd bustling. But inside, everything was business as usual, with the sale still going strong at 7:30pm despite having opened much earlier that afternoon.

Discounts vary from 40% to 60% off, but that does not mean prices are low. While last year's sale included items discounted for as low as $200, this year's prices start at $400 (reduced from a minimum retail price of $800) and only go up from there. The majority of items are reduced by 50%, and we were told that prices are not subject to drop or change any further.

In addition, certain items are "specially priced," meaning that the discount has already been factored in and the items are priced as marked. Like last year, each item is color-coded for the discount. And also like last year, a percentage of all proceeds from last night's sale will benefit the Breast Cancer Research Fund.

Closely assisted (aka monitored) by a David Yurman marketing director, who unfortunately did not allow for too many photos, we were led on a micro-tour of the sale without having to move an inch. Several sale employees brought over various trays of jewelry from across the room, classified by type—earrings, necklaces, bracelets, etc.—with all colors and collections mixed in together, and after having rearranged them just so, permitted us to take a few pictures (check out the gallery above.)

There is a variety of all sizes available (size 7 seemed predominant) and a surprising amount of current items hailing directly from the website. From the big signature David Yurman collections, we saw plenty of cable-wrap and sculpted cable rings and bracelets, including the Cable Classics; among other cable combinations, silver cuff bracelets, a selection of stunning Wheaton rings, and the gleaming Thoroughbred pieces.

There are trays of pendants and enhancers, most at 60% off, beaded jewelry, Albion pieces featuring precious stones, silver Albion, and petite Albion jewels (no glass). A luxurious string of pearls in one of the necklace trays stood out right away. From the Chiclet collection, we saw double-and-triple-drop pendants and dangling earrings.

We were told that the men's section is currently the most organized, and included a wide assortment of dog tags, both regular and ID bracelets, various amulets, and chains. Despite being part of the men's collection, these pieces are great for women going for an edgier look. And unlike last year's sale, which featured additional items such as photo frames, silver mugs, and sunglasses, this year is all about the jewelry.

While the selection remained huge at closing time, the room was extremely busy and the salespeople all occupied. It does not appear that there will be much restocking. The sale goes through Sunday at 5pm at the Altman Building. Check out the images above for overviews of the rows and rows of display cases.—Marina Charny
· Dealfeed: David Yurman [Racked NY]
· Twenty-Four Sample Sales to Shop Before the End of April! {Racked NY]