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Uniqlo launched an arty collection with the help of The Museum of Modern Art. The line of 200 products was inspired by artists like Andy Warhol, Jean-Michel Basquiat, Keith Haring, Jackson Pollock, and Ryan McGinness, a mix of new designs made in collaboration with living artists, and MoMa Special Edition pieces based on works from the museum collections.
Called SPRZ NY (Surprise New York), the first round of product launches today with a splashy public event at the 666 Fifth Avenue flagship, where they've redesigned the second floor with a gallery feel—and added an in-store Starbucks (oh how Warholian it all is).
Products—which include t-shirts, polo shirts, light jackets, bandanas, and tote bags—will be available at select stores worldwide, as well as online, with prices ranging from $5.90 to $49.90. Each item on the dedicated microsite corresponds with a piece from the Museum's collection, ensuring you get a dose of knowledge alongside your cotton fix.
Update: An original headline for this post said that the Starbucks was free, which we've just found out was only yesterday for the preview. You will need some form of money to get Uniqlo Starbucks.
· SPRZNY [Official Site]
· Uniqlo's Collaboration With Inès de La Fressange Is Almost Here [Racked NY]
· Over 500 People Lined Up for the Brooklyn Uniqlo Opening [Racked NY]