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H&M announced last year that its sister label, COS, would open in New York in 2014, but everyone (plus us) was still eagerly hoping for the arrival of & Other Stories, the company's other, chicer sister label. Looks like your prayers have been answered, because a press release sent out this morning says the brand is opening in Soho at the end of the year.
The address is right in the thick of it at 575 Broadway next to the Prada boutique. Last year, Prada agreed to pay a higher rent when its lease was up.
· Ten Brands That Don't Have a New York Store But Should [Racked NY]
· Prada Will Stay in Soho, Agreeing to Record Breaking Rent [Racked NY]