clock menu more-arrow no yes

Filed under:

Birchbox Launching First Permanent Store in Soho This Year

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.


The Birchbox pop-in at Dagny & Barstow in December; Photo via Facebook/Birchbox

After toying around with pop-up shops for the past couple of years, including one at Dagny + Barstow (RIP) for the holidays and another at Chelsea Market in the fall, online start-up Birchbox is gearing up to launch a permanent retail location on West Broadway, according to the New York Times. It's slated to open "probably in late May."

"We are focused on hypergrowth," co-founder Katie Beauchamp told the paper. "We like the idea of building a store along with the business."

The 4,500-square-foot duplex, whose address was not specified by the paper, will allow plenty of space for customers to browse and test more than 2,000 products from as many as 250 brands and create BYOBs—that's build your own Birchboxes—for $15.

The selling floor will be scattered with touch-screen devices that will offer surveys to find the best products for each customer along with reviews from other Birchbox users. And the other floor will be dedicated to hair styling services and classes that focus on makeup and skin care.

Birchbox is one of several companies that was born on the Internet and has since expanded to various forms of brick-and-mortar in NYC, including Bonobos' Guideshops, Warby Parker (its latest outpost just opened on the Upper East Side), and the forthcoming La Garçonne in Tribeca.

Update: Thanks to a friendly commenter, we now know that the address is 433 West Broadway, between Prince and Spring Streets.
· Birchbox 'Pops In' at Dagny + Barstow Starting Friday [Racked NY]
· How Birchbox's Katia Beauchamp Stays Gorgeous On the Go [Racked NY]
· Join Birchbox for Manis, Makeup, and More at Chelsea Market [Racked NY]

Birchbox Soho

433 W Broadway, New York, NY 10012 646-589-8500 Visit Website

Birchbox

433 West Broadway, New York, NY 10013