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Book Manis, Blowouts, and Personal Trainers With the Priv App

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Add Priv to the list of service apps (Seamless, Uber, Fresh Direct) to your exact coordinates. The Midtown company, which celebrated it's launch at a dinner last week, hopes to fill the "beauty on demand" cavity. At The Lion, we caught up with co-founders Morris Sutton, Joseph Terzi and Alain Schibl to glean how it works, who they're sending to your door, and for how much.

The app (available on iPhone and soon to be launched on Android) employs dozens of New York City-based freelance makeup and hair professionals, whom are ranked via a tier system based on relevant experience, years in the business, and celebrity clientele.

Also available: personal trainers, nail technicians, and masseuses. After users have stored their home addresses and payment info, selected the service of their choice, and assessed available professionals via their full profiles, they "Priv it!" Users are given an approximate time (usually around 18 minutes) in which the professional will arrive, stocked with all of the necessary supplies.

The prices for Priv services are competitive and include tax and tip. Blowout and styling (for one) are $50; a women's haircut and blowout is $75; a makeup application with lashes is $75; a manicure is $35; and a manicure and dry pedicure is $70. Customized personal training sessions are $125, and yoga for two is $175. Last but not least, men's haircuts are $40.—Esther Levy-Chehebar
· Priv [Official Site]