Greene Street isn't just attracting high-end fashion houses like Chloé and Saint Laurent—according to Crain's, it also caught the eye of Google. The article explains: "Retail experts say that deep-pocketed tech giant Google is near to signing a lease at 131 Greene Street for what would be its first brick-and-mortar store in the country." That'd be a BFD.
The location would be a permanent store, and not a roaming barge that's floating around San Francisco or a temporary pop-up. Previously though, 131 Greene Street has been home to several short-term retail spaces, including BaubleBar's epic pop-up shop and Vanessa Bruno's first standalone stateside debut.
· Greene Street turns to gold [Crain's New York Business]
· Google Opens Igloo-Like Holiday Stores in US Malls [Racked]