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Some of our favorite fitness chains have noticed that New York women pretty much live in their leggings now to make that whole office-to-gym transition a little bit easier. So in response, they've created their own lines. NYC favorite Barry's Bootcamp has a new collection that'll be sold exclusively at select Bloomingdale's stores, including the 59th flagship and Soho locations, as well as online.
In addition to the sleeveless sweatshirt seen here, the line includes full-length sweatshirts, capri leggings, a t-shirt, and a tank. "Fashionable active wear is becoming more and more popular as a result of the booming fitness culture," said Joey Gonzalez, Barry's Bootcamp chief operating officer and trainer. "Consumers don't want to drag around several outfits for the day, and instead invest in pieces that blend fashion and function to wear around town and in the workout space."
In addition, best barre studio poll winner Physique 57 is also getting in on the apparel action with their own branded line of leggings, tees, long-sleeve shirts, and more that'll be sold in their studios beginning this month. Prices will range from $45 to $80 for their gear.
"The fabrics we chose are about feeling sexy, stylish and fabulous," said Physique 57 co-founder Tanya Becker. "We have no doubt clients will enjoy wearing them in and out of the studio!"
Indeed, it seems that these gyms have caught onto the branding that SoulCycle devotees are obsessed with—you can recognize their stuff from a mile away. "People are increasingly wearing clothes from their gyms as a status symbol and to put their affiliation on display," said Gonzalez. Can you say free advertising?
· Poll: Which Barre Studio is New York City's Best? [Racked NY]
· Where to Shop for Running Shoes, Clothes, and Gear in NYC [Racked NY]
· Where to Shop for Yoga Pants in New York City [Racked NY]