Online Jewelry Shop Charm & Chain Opens a Soho Showroom

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Online jewelry shop Charm & Chain has debuted its first shoppable outpost in the city: a showroom at 611 Broadway. New York Magazine writes that the space features a mix of the site's established brands like, Alexis Bittar, Eddie Borgo, and Lulu Frost, with up-and-comers like Loren Hope, whose Lyra necklace is featured above. The store officially opened for business today.
· Charm & Chain [Official Site]
· Bringing the Bling [New York Magazine]