Bloomie's is about to be chock-full of boutique-branded fitness gear. The department store just announced that Flywheel will sell certain pieces from its spring line at the 59th Street and Soho locations, as well as other select locations around the country and online.
The seven-piece collection, made up of both activewear and loungewear, includes the zip hoodie seen above, two sweatpants, a baseball tee, and three tank tops, two of which have slashed backs. Lightning bolts and stars are prominently featured on Pantone's color of the year, Radiant Orchid. Like other boutique fitness labels before them, Flywheel is aiming to keep their customers stylish with pieces that translate from the sidewalk to the gym.
Either that, or they just want their branding all over your cycling-toned bod. The collection hits the shelves both in the department store and at Flywheel studios tomorrow.
· Shop New Fitness Apparel From Barry's Bootcamp, Physique57 [Racked NY]
· Songs to Sweat to: Flywheel's Jaimie Bailey Is Heavy on Remixes [Racked NY]
· Hottest Trainer Contestant #17: Jaimie Bailey [Racked NY]