clock menu more-arrow no yes mobile

Filed under:


Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Maybe you missed it, but during the Super Bowl there was an curiously-placed commercial for the Rhode Island-based jewelry brand Alex and Ani. Our sister site set out to learn how they became so huge without much help from the fashion industry. "Over the last ten years, the company has grown 365 percent in revenue from $2 million to $230 million...With 41 retail stores around the country, and 24 more expected to open this year, the only other company that competes with Alex and Ani's selling rate per square foot is Apple." [RackedWire]