Helmut Lang certainly isn't wasting any time. Just a few weeks ago, we reported that the brand was opening their fourth NYC store in the spring (there's one not far away on Mercer Street), and last night we noticed that they're already up and running. Their window displays show solid black and white pieces for spring.
The store is in good company—they're just down the street from the New Museum on Bowery, and the French duo of Sandro and Maje are basically next door. Across the street is the recently remodeled Vince store, and on nearby Elizabeth Street are Steven Alan and Clare V.
· Instagram [Racked NY]
· Helmut Lang Opening a New Store on Prince Street This Spring [Racked NY]