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Is Instagram a friend or a foe of Fashion Week? Since the app was catapulted into the hands of editors, bloggers, and celebrities—from backstage to the front row—the way in which the rest of the world views the collections (often as they're marched down the runway) has been altered forever.
At Givenchy's fall 2014 menswear show, attendees were asked to kindly bag their cellphones backstage. But others in the industry, like Tommy Hilfiger, are embracing the immediacy provided by social media. This season, the designer staged the first ever Instagram Meet-Up.
Watch above as Hilfiger, prolific Paper mag Twitterer Mickey Boardman, and others weigh in on what Insta and its ilk have meant for Fashion Week. As Racked's Leslie Price puts it, "The Chanels of the world are never going to let the average consumer go in there and Instagram thier show. But what we're seeing on a contemporary level is the designers are realizing that they can grant controlled access to consumers and in return they're providing them with generous free marketing."
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