The color gurus behind Pantone have released a line of men's apparel, and it's taken over the Scoop NYC concept space in Meatpacking. (No word on why there isn't an entire women's collection for color-of-the-year Radiant Orchid.) Needless to say, the Pantone Colorwear collection started off as a men's swimwear line, and soon evolved to include a full range of sportswear. Currently, there are twelve colors in all, and more will be added throughout the month. Some pieces feature Pantone's mascot: appropriately, a chameleon.
The first 25 paying customers at the pop-up will get a free Pantone iPhone 5 case in Radiant Orchid. The shops runs through the end of the month; check out photos from inside above.
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