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Story in Chelsea Teams Up With 40 Days of Dating

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Photos courtesy of Story

Chelsea concept shop Story's latest edition is all about Love—though it wasn't chosen specifically for Valentine's Day. The store, which rotates different themes—or "stories"—throughout the year, opened with Love two years ago. Store owner Rachel Shechtman explains that the latest collection of merchandise is more of a celebration of the shop's second birthday, rather than the holiday.

The designers behind 40 Days of Dating—the relationship experiment slash internet phenomenon that was all over your Facebook feed in 2013—are along for the ride, and will be making custom, one-of-a-kind Valentine's cards on Saturday. There will also be a selection of exclusive prints commissioned by 40 Days' Jessica Walsh and Tim Goodman that each depict one day of their experiment.

Other highlights include special candles from 12.29, The Sill plants, underwear and lingerie, and Tattly tattoos. Check it out through March 23rd.

· Story [Official Site]
· Where to Buy Gifts for Difficult People in Your Life [Racked NY]
· Pitch Night: Local Artisans Vie for the Chance to Sell at Story [Racked NY]


144 10th Avenue, New York, NY 10011 (212) 242-2694 Visit Website