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Shen Beauty's Fort Greene Store Is Open, Maybe Permanently

Photos: WWD
Photos: WWD

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Cobble Hill standby Shen Beauty has finally opened its long-awaited second shop at 88 South Portland Avenue—and what's slated to be a pop-up shop in Fort Greene might not be so short-lived. WWD reports that the store has just signed a six-month lease, and owner Jessica Richards hopes to stay for even longer.

"The location is ideal due to the fact that there is no beauty in Fort Greene and there's such a diverse clientele," Richards told the paper.

While teensy at only 350 square feet, the store carries all of Shen's cultish brands, including RMS Beauty, Kjaer Weis, Pai, By Terry, Amanda Lacey and de Mamiel (some of which were used to create this signature Cobble Hill beauty look).

And the Fort Greene store may also only be a taste of what's to come for the rest of Brooklyn. Back in August, Richards hinted that she's looking for a Williamsburg outpost as well. "I would like to be the next Space NK," she said at the time.

· Shen Beauty Expands its Brooklyn Footprint [WWD]
· Shen Beauty Plots Expansion as Co-Founder Leaves [Racked NY]
· Can You Match the Beauty Look to Its NYC Neighborhood? [Racked NY]

Shen Beauty

88 South Portland Avenue, Brooklyn, NY