Ten Incredible 'It Girl' Profiles; Matcha Hits the East Village

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Local
Matcha now being served in the East Village [EV Grieve]
The history of The Limelight [Ephemeral New York]
The Sunday routine of Kith's Ronnie Fieg [NYT]

National
Ten incredible 'It Girl' profiles, from Chloe to Tinsley to Tavi [Racked]
What, and who, you'll be wearing in 2015 [Daily Beast]
Lady Gaga the face of Shiseido's new beauty campaign [Styleite]
Teens all over America get into mall food court brawls [Jezebel]
Stores are being selective with who they offer discounts to [WSJ]