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- The giant lighting fixture was made by the Manhattan-based Apparatus, the table by Uhuru of Brooklyn, while the flower arrangements come from Saipua, based in Red Hook.
- Let There Be Neon designed this in-store sign with the brand's unofficial motto, "Time is precious."
- In the back, you'll notice the in-store tailor's booth, where a seamstress makes adjustments for customers.
- Takeaway flyers provide locals and tourists with the best places in the neighborhood to grab brunch or a drink.
- On the walls, there's a rotating gallery that features work by a different local artist every three months.
- Unlike in most stores, the big central table is actually meant to be sat at—the surface is littered with magazines, and even Carroll herself can often be found there, working on her laptop.
- Conversation cards are used during the store's invite-only monthly supper clubs, where around 10 or 12 creatives from various fields eat and mingle. Carroll hints that a few collaborations have even begun at her dinners, though she can't tell us what just
Kit, of the Canadian label Kit & Ace, is 29, works in a creative field, is constantly jet-setting, is smart, fun, and has impeccable taste. She also doesn't exist. "We use Kit as a compass," shop director Tara Carroll explains. "We ask, 'is this how Kit would wear this?'"
Though Kit & Ace, which opened its first permanent store at 255 Elizabeth Street last month, began as a collaboration between Lululemon founder Chip Wilson's wife and son, the connection between the two brands stops there—well, besides the fact that like Lululemon, Kit & Ace's aesthetic is based around an ideal customer, with Kit acting as a sort of cooler, more urban sister to Lululemon's Ocean.
Exhibit A: Nearly everything Kit & Ace designs is made with a certain percentage of cashmere, making even tees extra-soft (and, somehow they get softer with every wash). Sporty without qualifying as "athleisure," the brand's basics, which range from sweats and button-downs to blankets and underwear, are not to be worn to yoga class.
Tara Carroll gave Racked a tour of the new space, which is likely to be the first of a few: a t-shirt pop-up in Brooklyn is coming in March or April, followed by another permanent Brooklyn store by May. Inside, you'll find cool-store staples like local-artist-designed fixtures, a rotating gallery, a takeaway neighborhood guide, a cheeky neon sign, and even its own invite-only supper club.
· Lululemon Founder's Wife, Son Opening First U.S. Store [Racked NY]
· Now Open [Racked NY]