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Inside Kit & Ace, the Cashmere-Driven Store with Lululemon Ties

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Photos: Kit & Ace

Kit, of the Canadian label Kit & Ace, is 29, works in a creative field, is constantly jet-setting, is smart, fun, and has impeccable taste. She also doesn't exist. "We use Kit as a compass," shop director Tara Carroll explains. "We ask, 'is this how Kit would wear this?'"

Though Kit & Ace, which opened its first permanent store at 255 Elizabeth Street last month, began as a collaboration between Lululemon founder Chip Wilson's wife and son, the connection between the two brands stops there—well, besides the fact that like Lululemon, Kit & Ace's aesthetic is based around an ideal customer, with Kit acting as a sort of cooler, more urban sister to Lululemon's Ocean.

Exhibit A: Nearly everything Kit & Ace designs is made with a certain percentage of cashmere, making even tees extra-soft (and, somehow they get softer with every wash). Sporty without qualifying as "athleisure," the brand's basics, which range from sweats and button-downs to blankets and underwear, are not to be worn to yoga class.

Tara Carroll gave Racked a tour of the new space, which is likely to be the first of a few: a t-shirt pop-up in Brooklyn is coming in March or April, followed by another permanent Brooklyn store by May. Inside, you'll find cool-store staples like local-artist-designed fixtures, a rotating gallery, a takeaway neighborhood guide, a cheeky neon sign, and even its own invite-only supper club.

· Lululemon Founder's Wife, Son Opening First U.S. Store [Racked NY]
· Now Open [Racked NY]