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After capitalizing on the incontrovertible truth that "young people love free stuff," Hearst's free, millennial-targeting magazine TrendingNY will increase its frequency to nine issues in 2015, WWD reports. From April to December, a new issue will be released on the first week of each month in select Manhattan, Brooklyn, and Queens neighborhoods.
Next year, they'll also be doubling circulation from 50,000 copies per issue to 100,000, and covers will be made using heavier, glossier paper. Print: not dead yet, just so long as it's free.
· Hearst Increases Frequency of TrendingNY [WWD]
· Hearst Targets NY Millennials with Print Mag Full of Internet Stars [Racked NY]