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Lulu Frost, purveyor of sparkly things, has transformed its Flatiron studio space into its first-ever retail store—á la Rebecca Minkoff. The Lulu Shop will include exclusive pieces not available at other stockists, a make-your-own jewelry station and the Code Words collection, which allows you to create secret words using jewels, according to Victorian tradition.
Expect the shop to opens to the public on November 11th and will operate on weekdays between 11am and 7pm. To celebrate, head to the opening night party from 7pm to 9pm, where there'll be cocktails and numerology readings—then, return for the two-day sample sale starting November 20th, where you'll find jewelry at up to 80% off. See the Dealfeed for hours and details.