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The highly-anticipated Alexander Wang for H&M collaboration debuted at 8am this morning. Employees handed out bracelets to the first 420 people in line that denoted designated 15 minute shopping slots. Racked editors were on the scene at three Manhattan stores—here's what's left.
After the men's section downstairs got wiped out by a stampede in about three minutes, shoppers flipped a switch and patiently waited in the store for their designated time slots to browse in the women's section. Things were oddly calm upstairs, where people were shuffled in for their 15 minutes of shopping via bracelet color. By the time we left at 9am, practically nothing had sold out besides the gray Wang crop sweatshirt (there were still a few in black).
However—staff made it clear that there would be no restocking, and instead directed late shoppers to the Herald Square location, where stock was plentiful. And though nothing else had been completely wiped out, it was rare to find more than three or four of one item. Moral of the story: If you're not already currently in Soho, don't waste your time here.
Just like at the Soho store the men's section for Alexander Wang x H&M here has been heavily picked over—there's only one rack of mixed items right now. As one shopper said, "It got craaazy up there," because the men's section was literally one five-foot long rack to begin with.
By the time the women's section had been opened to the first few groups, it looked like the Wang sweatshirts/hoodies were gone. But there were still lots of leather pants and leather culottes, and lots of leggings to go around, too. There were no more duffles shortly after and very few accessories. Not one boxing glove in sight.
For women, the yellow sports bra seemed to be a hot item, but beware: it is tiny! (The deep-V bra was nowhere to be found.) Also, the dresses run pretty small, too. It'd be wise to head to the dressing room (remember, seven-item limit) to try before you buy.
Upper East Side
H&M employees at the East 86th Street store are taking the 15-minute shopping limits very seriously—once you're out of the designated Wang area, there's no going back. The scuba sweatshirts were flying off the shelves. By the time we got there at 8:45, the style was sold out in black, although there were a few gray ones available in sizes extra-small through medium. We also noticed that the parka was gone.
Accessories-wise, yoga mats and boxing gloves were almost untouched—probably because they were packaged/disguised in mesh bags, which no one seemed to have time to open. There were still a lot of key rings, whistles, sunglasses, and decorative cups when we left. We saw a lone beanie, but it's probably gone by now.
Over in the men's section, there were still plenty of coats on the racks. And, given that some of the items in this collab run small, the styles could work for women.
Shoes didn't seem to be popular. There were lots of suede booties and scuba high tops. The only bags available were the large duffels and the leather styles—there were no scuba bags or backpacks.
When we left at 9:25, there were still lots of sporty tank tops, fitted cut-out dresses, sports bras, deep V-neck bras, shorts, pants and skirts on the sales floor.
Racked Video: Alexander Wang + H&M NYC Haul!
· Early Birds Cleaned Out Alexander Wang x H&M Men's in Soho [Racked NY]
· The Alexander Wang X H&M Preview Went Down in a Real Way [Racked NY]
· How to Shop Alexander Wang x H&M in New York City [Racked NY]