Lumbersexuals, your time has come: That Eddie Bauer signage we spotted last week at 100 Fifth Avenue has officially been replaced by an actual Eddie Bauer. WWD reports that the space will be used as a pop-up shop through February, after which it'll be transformed into a larger permanent store—the company's first Manhattan outpost since its Upper West Side location closed seven years ago—opening in May.
And because Eddie Bauer is aware that Manhattan is not Maine, the store reflects the sorts of unique "adventures" New Yorkers face, "whether that's walking in Central Park or hiking a snowy mountaintop," which makes sense if you replace "snowy mountaintop" with "dangerously slush-covered L train stairs." It'll include pieces from the First Ascent, Sport Shop, and Travex collections, and in January, expect a new activewear line.
· Eddie Bauer Reenters New York City Market [WWD]
· Eddie Bauer Laces Up Hiking Boots, Kicks Bebe to the Curb [Racked NY]
· Breaking: Metrosexuals Have Been Replaced By Lumbersexuals [Racked]